No Reason to Leave
March 22, 2009 AM
Dave Marttunen
The risk of window shopping can be that it appeals to our wants and unsettles our haves...We might not even be
intending to shop, but there it is; the latest want to have. New clothes, toys, adventures, relationships, even religion.
It promises big satisfaction until we compare the advertised benefits to what we already have. Advertising is seen as false when it promises us less than what we already have.
Audio / Questions
Dave Marttunen
The risk of window shopping can be that it appeals to our wants and unsettles our haves...We might not even be
intending to shop, but there it is; the latest want to have. New clothes, toys, adventures, relationships, even religion.
It promises big satisfaction until we compare the advertised benefits to what we already have. Advertising is seen as false when it promises us less than what we already have.
Audio / Questions
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